Blog: Payments Deep Dive

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Wednesday, August 6, 2014

TruBeacon featured in TSYS journal: Indoor Location GPS: Coming Soon To A Store Near You Service could be a boon for marketers, with customized deals down to the aisle

Most transactions still in-store
While there has been much hype over online retailing, regular retail still dominates, notes Phil Philliou, chief executive officer of TruBeacon, an Omaha, Neb.-based vendor. E-commerce transactions made up just 6 percent of sales in January 2014, according to the National Retail Federation.

"Despite all the interesting noise around online, the reality is the majority of transactions still happen in store retail," Philliou says. "Those are the transactions we are trying to facilitate and where we can provide the most value."

One of TruBeacon's products, dubbed "Rewards Beacon," enables shoppers to opt-in and receive customized offers and personal assistance via in-store transmitters that use iBeacon, which uses Bluetooth Low Energy (BLE) to communicate with handsets. TruBeacon began testing its product in May at a coffeehouse chain based in the Midwest, but would not disclose other details. It is also offering a white-label beacon app platform to financial institutions.

"We are creating the opportunity for merchants to communicate with customers as they are entering the store," Philliou says. "It gives them the ability to send real-time offers to acknowledge their best customers walking into the store."

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Wednesday, July 2, 2014

MasterCard's "Ideal Digital Wallet". If you agree, contact us at

MasterCard’s Infographic: The Ideal Digital Wallet 
MasterCard Infographic - The Ideal Digital Wallet

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Monday, June 23, 2014

TruBeacon team creates Community Beacon for Credit Unions and Community Banks

With input from credit unions, community banks and local chamber of commerces, TruBeacon, Inc. developed Community Beacon, a platform that creates brandable mobile apps, mobile wallets, mobile POS and rewards for use within local communities.  Integration with iBeacon enables a host of geolocation services and the delivery of real-time rewards. See more on

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