Blog: Payments Deep Dive

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Sunday, September 14, 2014

Apple Pay, MCX, ISIS, Google Wallet and others... it's finally getting interesting!

Retailers, who generally speaking don't get that excited about payments industry announcements, were intrigued about Apple Pay's grand debut last week.  MCX retailers are gathering this week - will be interesting to take their pulse.  Google announcement to follow???  Was the PayPal/Google story really just a rumor?  Noise about Discover Financial as well. Stay tuned.

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Thursday, September 4, 2014

Apple announcement may not mean that much for Apple but will be catalyst for native mobile apps and iBeacons

Too busy to discuss right now but let's discuss on our weekly conference calls.  The excitement around iBeacons, rewards and payments is overwhelming - a first class problem for

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Wednesday, August 6, 2014

TruBeacon featured in TSYS journal: Indoor Location GPS: Coming Soon To A Store Near You Service could be a boon for marketers, with customized deals down to the aisle

Most transactions still in-store
While there has been much hype over online retailing, regular retail still dominates, notes Phil Philliou, chief executive officer of TruBeacon, an Omaha, Neb.-based vendor. E-commerce transactions made up just 6 percent of sales in January 2014, according to the National Retail Federation.

"Despite all the interesting noise around online, the reality is the majority of transactions still happen in store retail," Philliou says. "Those are the transactions we are trying to facilitate and where we can provide the most value."

One of TruBeacon's products, dubbed "Rewards Beacon," enables shoppers to opt-in and receive customized offers and personal assistance via in-store transmitters that use iBeacon, which uses Bluetooth Low Energy (BLE) to communicate with handsets. TruBeacon began testing its product in May at a coffeehouse chain based in the Midwest, but would not disclose other details. It is also offering a white-label beacon app platform to financial institutions.

"We are creating the opportunity for merchants to communicate with customers as they are entering the store," Philliou says. "It gives them the ability to send real-time offers to acknowledge their best customers walking into the store."

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