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Saturday, November 1, 2014

BusinessWeek: JetBlue Said in Talks to Drop AmEx as Credit-Card Partner

JetBlue Said in Talks to Drop AmEx as Credit-Card Partner

  Oct 31, 2014 1:56 PM ET  
JetBlue Airways Corp. (JBLU) is in talks to replace American Express Co. (AXP) as its credit-card partner, according to people briefed on the matter. 
The airline solicited bids from banks to replace New York-based AmEx, the people said, requesting anonymity because the discussions are private. That could result in a deal with a different network to process transactions, as well as a new card-issuing bank, one of the people said. AmEx may be among bidders, another person said. 
Airline partnerships are prized by credit-card issuers because they often come with annual fees and the promise of awards for free trips can lure customers to use their cards more often. American Express and JetBlue started their partnership, the airline’s only such arrangement, in 2005. 
“Any airline deal is a big deal for an issuing bank or network,” said Philip Philliou, a payments consultant who advised retailers and airlines on co-brand deals. “People spend more money on airline programs and more frequently.” 
AmEx’s contract with JetBlue ends at the end of 2015, one of the people said. 
Sharon Jones, a spokeswoman for New York-based JetBlue, declined to comment, as did AmEx’s Elizabeth Crosta.

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Wednesday, October 8, 2014

SNL MasterCard Credit Card: A case study in how to effectively market to millennials.

Really an industry first. Check out how SNL, Comenity Bank and MasterCard are brilliantly marketing to millennials (to all groups but very relevant to millennials).

Apply at  to start earning points

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Tuesday, September 30, 2014

Mobile Payments Mania! PayPal spinoff, ShopKick acquired, ApplePay launching... is TruBeacon next?

Although never a sleepy space, mobile payments has lit up like Las Vegas!  A South Korean company paying $200 million for ShopKick is a sign of things to come.  TruBeacon is making enormous strides helping MasterCard and Visa issuing banks to enable their current mobile apps for NFC transactions and iBeacon based rewards programs.  More to follow.

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