Blog: Payments Deep Dive

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Wednesday, October 8, 2014

SNL MasterCard Credit Card: A case study in how to effectively market to millennials.

Really an industry first. Check out how SNL, Comenity Bank and MasterCard are brilliantly marketing to millennials (to all groups but very relevant to millennials).

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Tuesday, September 30, 2014

Mobile Payments Mania! PayPal spinoff, ShopKick acquired, ApplePay launching... is TruBeacon next?

Although never a sleepy space, mobile payments has lit up like Las Vegas!  A South Korean company paying $200 million for ShopKick is a sign of things to come.  TruBeacon is making enormous strides helping MasterCard and Visa issuing banks to enable their current mobile apps for NFC transactions and iBeacon based rewards programs.  More to follow.

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Sunday, September 28, 2014

Cash transactions will continue to get phased out in the US

Cash will continue to phase out with the proliferation of mobile payments.  In-store mobile payments is the catalyst for change.

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